Communication intelligence for in-house corporate communications — the external record, under scrutiny, where every sentence is quotable.
External comms · One voice · Tested before it ships
A journalist calls at 16:40. A regulator writes. An activist thread gains traction overnight. None of it happens on your schedule, and every sentence you publish is quotable back at you for years. The job is to be fast and precise at the same time, which is exactly the combination that breaks under pressure.
This is the external record — what you say to media, regulators, investors and the public. It is not an intranet, not an employee app, not a team-messaging tool — a distinction worth being precise about. If the problem is reaching your own staff, this is the wrong product and we would rather you knew now.
Five people write for the company and each carries a slightly different sense of how it sounds. A written fingerprint makes that explicit and testable, so consistency stops being a matter of whoever is most senior in the review.
Scrutiny raises the cost of every sentence. The point of testing before publication rather than after is that a phrase you can still change is worth infinitely more than one you have to defend.
Sooner or later something happens that you did not plan and cannot control the timing of. The same platform that produces the routine work carries the response — so the machinery is familiar at the moment it matters most.
The useful demonstration is your own material — recent coverage of you, a statement you published, the question you would least like to be asked. We will run it and show you what comes back.